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As long as they are taken care of, self-applied temporary tattoos can last 3-7 days. Of course, the durability of the tattoo is correlated to the quality of the ink and the cost of the tattoo. However, some tattoos that only cost $3 can last for up to 7 days. You should try to avoid scrubbing your fake tattoos and you should avoid applying moisturizer or lotions to the area lest they cause your temporary tattoo to smear.