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It's typically easier to find cheap body jewelry, like a belly ring or belly chain, online. You should always shop around, but a belly button ring that normally retails for $38 can be bought for $24 via an online retailer. Online retailers can afford to sell their products for less because they don't have to pay people to stand behind counters, and they don't have to lease or buy property for retail stores. Save money on great Navel Rings at a site like bodycandy.com.